The Atlanta Shoe Market Where the Footwear Industry Comes to Do Business
The Atlanta Shoe Market is an industry-owned and operated footwear trade show, sponsored by the Southeastern Shoe Travelers Association (SESTA). Held twice annually in February and August at the Cobb Convention Center in Atlanta, Georgia, the show has served the footwear industry for more than 80 years.
Widely regarded as one of the largest and most established footwear trade shows in North America, The Atlanta Shoe Market brings together independent retailers, national chains, manufacturers, and designers in a focused, business-driven environment. Each season features over 1,800 lines of footwear, along with accessories and handbags, spanning women’s, men’s, children’s, athletic, comfort, and lifestyle categories.
While rooted in the U.S. market, the show also attracts brands and buyers from abroad, giving exhibitors exposure to both domestic and international business opportunities.
Why Brands Choose The Atlanta Shoe Market
The Atlanta Shoe Market has earned a reputation as a true working show—an event designed specifically for writing business, not spectacle.
The show’s consistency, scale, and reliability have made it a cornerstone of seasonal planning for footwear brands across North America.
As SESTA Executive Director Laura O’Brien notes:
“Our goal has always been to make it as efficient as possible for retailers and manufacturers to conduct business.”
That philosophy continues to define The Atlanta Shoe Market today—combining scale, experience, and trust to support the evolving needs of the footwear industry.