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Visit Booth 612 for Podiatrist-Recommended Support, Discreet Shoe Cushions, and New 2027 Sandal Styles

Customers should not choose between shoes they love and the comfort they need. At The Atlanta Shoe Market, PowerStep, CURREX, Foot Petals, and FLAT SOCKS will show retailers how the right support and cushioning products can help shoppers feel better without sacrificing personal style.

Together, the two brands offer complementary comfort solutions for a wide range of footwear categories—from athletic and everyday shoes to heels, sandals, bridal styles, and professional footwear.

Buyers can explore both brands at Booth 612.

PowerStep: Podiatrist-Designed Support for Everyday Movement

PowerStep is the #1 podiatrist-recommended prefabricated orthotic brand, known for supportive insoles designed to help improve alignment, reduce stress on the feet, and provide relief from common conditions such as plantar fasciitis, heel pain, and overpronation.

Designed by a podiatrist and Made in the USA, PowerStep insoles feature a patented arch shape and deep heel cradles that provide structured support from the moment they are placed inside the shoe. This combination has made the brand a trusted solution for healthcare professionals, active consumers, workers who spend long hours on their feet, and everyday comfort seekers.

For retailers, PowerStep creates an opportunity to address customer discomfort with a practical product that works with many of the shoe’s shoppers already own.

PowerStep Pinnacle Insoles: A Proven Best Seller

A major highlight at TASM will be the best-selling PowerStep Pinnacle Insoles.

The Pinnacle collection combines firm but flexible support with cushioning to help customers feel more comfortable throughout the day. It is especially relevant for shoppers experiencing heel discomfort, foot fatigue, plantar fasciitis, or issues related to overpronation.

PowerStep Pinnacle Insoles can also strengthen the in-store selling experience. When a shopper likes a shoe but needs more support, retailers can recommend an orthotic solution rather than losing the footwear sale.

The line is well suited for comfort, athletic, walking, work, outdoor, and independent footwear retailers looking to expand their wellness and accessory offerings.

New PowerStep Archwear Sandals for 2027

Buyers can also preview the new PowerStep Archwear Sandals for 2027.

The latest styles have been redesigned for improved fit and comfort, bringing PowerStep’s supportive approach into a complete warm-weather footwear option. The new collection is currently available for pre-order.

As customers increasingly look for sandals that combine style with real support, Archwear gives retailers another way to meet that demand. The collection can appeal to shoppers who want an easy summer shoe but are unwilling to settle for an unsupportive flat footbed.

Foot Petals: Discreet Comfort Without Compromising Style

For more than 20 years, Foot Petals has helped women wear the shoes they love more comfortably.

The brand offers discreet shoe-comfort solutions designed to cushion pressure points, reduce rubbing, absorb shock, and improve the overall fit of women’s footwear. Its premium foam products work behind the scenes, allowing customers to enjoy added comfort without changing the appearance of their shoes.

From weddings and workdays to vacations and everyday wear, Foot Petals products offer practical solutions for heels, flats, sandals, dress shoes, and special-occasion footwear.

Best-Selling Foot Petals Solutions

TASM buyers will want to explore several of the brand’s most popular products:

Ball of Foot Cushions help reduce pressure and provide cushioning in the front of the shoe, making them especially useful for heels, pumps, and dress styles.

Back of Heel Cushions help reduce rubbing and heel slippage while improving the fit of shoes that feel slightly loose.

Strap Cushions soften uncomfortable contact points and help protect the foot from narrow or irritating sandal straps.

These products are easy for retailers to explain, demonstrate, and merchandise alongside corresponding footwear styles. They also provide a natural add-on opportunity at checkout.

Why PowerStep and Foot Petals Belong in a Retail Assortment

PowerStep and Foot Petals address comfort from two distinct but complementary perspectives.

PowerStep delivers structured, podiatrist-recommended support for customers who need help with alignment, fatigue, and common sources of foot pain. Foot Petals provides discreet cushioning and fit solutions for shoppers who want to remain comfortable in fashion-forward footwear.

Both brands offer affordable options across a variety of budgets and can help retailers:

• Increase accessories and add-on sales
• Resolve comfort concerns before they prevent a shoe purchase
• Serve customers across multiple footwear categories
• Provide solutions for both fashion and wellness needs
• Build trust through knowledgeable product recommendations

Both product lines are also made in the USA, offering another meaningful point of distinction for retailers and consumers.

Discover PowerStep and Foot Petals at Booth 612

Retailers looking to grow their comfort business, support customers with foot-pain concerns, or improve the wearability of fashion footwear should make Booth 612 a priority stop at The Atlanta Shoe Market.

Explore the best-selling PowerStep Pinnacle Insoles, preview the redesigned 2027 Archwear Sandals, and discover Foot Petals’ popular Ball of Foot, Back of Heel, and Strap Cushions.Be sure to view their full comfort line-up from their sister brands: CURREX and FLAT SOCKS.

Visit PowerStep and Foot Petals at Booth 612.
PowerStep: powerstep.com @powerstepusa
Foot Petals: www.FootPetals.com @footpetals